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AFRICA, EASTERN EUROPE & TURKEY: Novel formats and brands for new consumer occasions
Diageo said performance was mixed across this region, with Africa’s net sales flat due to Nigeria’s weak performance. Eastern Europe sales growth slowed to 2% and Turkey grew 5%.
“We made share gains across a number of market, including in scotch and rum in Russia, in whiskey in South Africa and vodka in Turkey,” Menezes (pictured left) said.
As in other regions, Diageo’s reserve brands grew strongly, with net sales up 26% driven by Johnnie Walker Blue, malt whisky, Zacapa and Ciroc.
“We developed formats and brands to meet new consumer occasions, such as the launch of Orijin, a new local spirit and ready-to-drink brand in Nigeria,” Menezes said.