International meat body calls for more work on free trade agreements
Speaking to more than 1,000 attendees in Beijing, incoming president of the International Meat Secretariat (IMS) Guillaume Roué, said the tariff and non-tariff barriers were still an issue and called for more work to be done to see further free trade agreements being made between countries.
The industry also needed to do more to improve its image on issues such as sustainability, animal welfare and meat’s important role within the diet.
"We want more and more people to know our products are sustainable and we need to show this," he said. "Consumers also need to be reassured that meat is part of a balance diet, and the meat industry has made excellent progress in this area. IMS members are adapting."
Roué, a farmer from Brittany, took over the IMS role from outgoing president Arturo Llavallol from Argentina.
