Asia-Pacific
Online purchasing power
Confidence in, and usage of, online retail continues to grow, and food products are no exception. This is particularly true among Chinese consumers, with 71% of those surveyed saying they buy food or drink online at least once a month.
And although Chinese, Korean and Singaporean consumers most commonly shop for their food at supermarkets, (71%, 88%, 95% respectively), 22% of Chinese and 19% of Korean consumers say they most commonly shop for food online.
Singaporean consumers remain more conservative, with only 4% saying they most commonly choose to shop online for food.