Spanish fans offered chance to drink from their heroes
By Laurence Gibbons
- Last updated on
The Heineken Group has launched a limited edition range of its Cruzcampo beer cans featuring images of Spanish football players.
The cans celebrate the brand’s on-going sponsorship of the Spanish national football team ahead of the 2014 World Cup in Brazil, the firm said.
The cans target Spanish football fans, offering the chance to win prizes through unique codes.
The designs use high definition printing to create depictions of the Spanish national football team players – including Real Madrid stars Xabi Alonso and Sergio Ramos and Manchester United midfielder Juan Mata.
Global beverage can manufacturer Rexam produced the 33cl and 50cl cans.
Rexam, product manager at Cruzcampo, Christina Ojeda said: “The experience of working with Rexam is second to none. The team’s proactivity and versatility in the development and design process was vital in creating such stand-out cans.”