Not content with simply changing its packaging design to support the World Cup in Brazil, crisp brand Pringles has changed its name to Pringoooals for the world’s largest sporting event.
The firm is also offering fans the chance to get their hands on a limited edition Umbro football shirt by purchasing two Pringoooals promotional packs and entering the codes from under the seal of carton.
Pringles also donated a giant football boot, made from 1,500 cartons of Pringles, to the National Football Museum in Manchester for the duration of the tournament.
The boot has already completed a whistle-stop tour of football-loving cities to encourage the public to get behind the England team – by rubbing the boot for luck.
The 5.3m long, 1.8m wide, 1.9m high structure weighs 490kg and took a team of designers, sculptors, engineers and food stylists 278 hours of manpower to build.
The boot would fit 960 normal pairs of football boots inside and is equivalent to a shoe size of 700.