Mars has launched a limited edition Mars & Team tub as part of its “longstanding relationship” with football.
The tub includes Mars Chocolate brands Mars, Twix, Snickers, Bounty and Milky Way.
Mars is the official sponsor of the England football team and will spend £3.5M on television advertising during the summer.
This includes one advert when, with 20 seconds to go in an England football match, the team are awarded a free kick. After having a bite of a Mars bar, one fan is inspired to shout instructions to England stars Steven Gerrard, Danny Welbeck and Daniel Sturridge.
Seemingly heeding his advice, the players score from the resulting free kick.
The chocolate manufacturer is also giving away the chance to win one of 500,000 personalised England shirts on its Mars bar packaging.
Tony Lorman, retail excellence director, said the tubs provided a great opportunity for retailers to tap into football-fever, with 83% of all UK adults supporting the England team at the World Cup.
“Mars is incredibly proud to have a long heritage with football, and consumers have come to associate Mars with the game,” he claimed. “The Mars & Team tub is a great opportunity for retailers to tap into football fever during the busy summer period.”