Mars Chocolate is aiming to bring a touch of Rio’s carnival spirit to living rooms across the UK with its new Brazilian-themed campaign to run during the World Cup in Brazil.
Limited edition packs, available for eight weeks from mid-May, will see the brand introduce M&M’s in the Brazilian colours, yellow, green and blue, and launch UK giveaways.
Prizes include a weekend in the M&M’s ‘Ultimate Brazilian Party House’ – in the Leicestershire countryside – as well as thousands of Brazilian party packs.
Tony Lorman, retail excellence director, said the M&M’s characters’ colourful presence and lively personalities made them the perfect choice to front the campaign and bring a touch of the Brazilian spirit to households across the country.
“We are delighted to be launching the new campaign with M&M’s as Brazil’s party fever begins to hit the UK,” he added. “As we saw during the Olympics and the Jubilee, these key moments bring friends and families together and create more sharing moments.”