New Zealand red meat group reaches first milestone
The group, made up of representatives from the red meat sector and the NZ government, comprises nine industry partners, including Beef + Lamb New Zealand, Blue Sky Meats, Rabobank, and Progressive Meats.
The aim of the partnership is to boost beef and sheep farmer productivity and profitability, with NZ$65 million of investment pledged by the industry partners towards their shared goals.
Chairman Malcolm Bailey said the foundations were now in place to deliver the five projects the group will focus on over the next seven years.
Bailey added: "The programme is all about taking on board the output of the Red Meat Sector Strategy and putting practical projects in place to deliver on a number of recommendations.
"Its focus is primarily around productivity behind the farmgate. It’s not about structural change in the industry – it’s about focusing on what is within farmer control, and there is significant financial upside from these projects."