More Aussies are forsaking Australian Made goods for cheaper imports

- Last updated on GMT

Despite a healthy majority of the Australian population agreeing that they try to buy Australian-made as often as possible, it’s not always easy for them to put their money where their mouth is, as locally produced items become less widespread.

The most die-hard, patriotic consumers are the older generations such as Pre- and Baby Boomers, with more than eight out of 10 saying they try to buy Aussie-made products, according to a new survey.

The younger generations are less likely to agree, with just under half of Gen Z agreeing they try to buy Australian made.

Over the last decade we’ve seen many Australian-owned brands close their doors, or be sold to overseas companies,” said Warren Reid or Roy Morgan Research, which was behind the study​. 

In our increasingly globalised society, the classic ‘true-blue’ Aussie spirit is not as pervasive or influential as it once was, particularly among the younger generations who’ve grown up accustomed to a marketplace where Australian-made is just one of many options​.”

The study also found that, far from consciously deciding to avoid buying Australian-made, younger generations are often being given no choice: the type of products they buy just aren’t manufactured in the country, or if they are, they’re more expensive.

The segments of the population most likely to buy Australian-made wherever possible not only tend to be older, but often live in rural areas​,” Reid added.

With Australia Day [having just passed], it’s a good time for all of us to think about the products we’re buying: where they’re manufactured, and whether there’s a locally made alternative​.”

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