The demand for instant gratification will continue to drive consumers in 2014. Mintel sees a perpetuated cycle emerging in which consumers want faster solutions to their problems, resulting in technology that answers those problems—only to lead to a demand for even faster solutions.
Retailers are appealing to shoppers with concepts like mobile in-store checkouts, sizing technology, smart appliances and mobile wallets. These solutions meld high-tech, customised service with impersonal convenience.
Indeed, innovations in delivery are advancing with discussion around the potential of delivery via drones, heralding an era where next-day delivery becomes a concept of yesteryear.