The ACCC had come to an agreement with seven water bottlers that involved them removing the word "organic" from their labels - the agreement meant that legal proceedings were removed from the equation.
“In October 2011 the bottled water industry’s peak body established an identical position to that of the ACCC in that bottled water products should not claim to be organic and cited potential problems for labels that continued to carry the term” said the Beverages Council’s CEO, Geoff Parker.
Parker stressed that members of the ABWI supported the need for truthful labelling and believed the term organic should only be used on a food label in accordance with the Australian Standard 6000-2009 Organic and Biodynamic for products to ensure the integrity of the term.
As per that standard, natural products like minerals, salt or water shall not be collected or harvested or processed and labelled as “organic” or “biodynamic”, said Parker.
“The industry position aligns with these existing high standards in place for members.”