PepsiCo moves into football sponsorship

- Last updated on GMT

Related tags: Middle east, Asia

Hot on the heels of its sponsorship of the Indian Premier League cricket tournament, PepsiCo has now announced a one-year partnership with the Asian Football Development Project (AFDP).

Under the theme “Kick for Hope”, the partnership will cover over 40 countries with a special focus on the Middle East and India. It will see major social responsibility projects using football as a tool for social development in at least 18 countries throughout Asia, a statement said.

"PepsiCo has a long association with football and we strongly believe that it is a powerful agent for social change and development," said Saad Abdul-Latif, chief executive of PepsiCo Asia, Middle East and Africa.

Special focus will be placed on women’s football in the region through the partnership by providing easier access for women and girls to play the game in a safe environment.

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