Fonterra refreshes management to drive Asian business

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New Zealand dairy giant, Fonterra, has appointed eleven new senior managers as part of its ‘refresh’ strategy to align business with the company’s key priorities; dairy nutrition and emerging markets.

New business divisions have also been formed to increase traction in the key markets of China and India.

The dairy ingredients specialist announced its ‘Strategy Refresh’ in March this year that will see a vigorous overhaul of business structure and company focus. The latest management announcement forms part of the wider plan.

Fonterra said it has renewed priorities on increased volumes and targeting high-value areas of nutritional need - in particular China and ASEAN (Association of Southeast Asian Nations) countries - in a bid to “extend leadership in dairy nutrition.”

Theo Spierings, CEO of Fonterra, said “the new structure and senior appointments reflect our focus on dairy nutrition and emerging markets, as well as our intention to reduce layers and duplication to drive efficiencies across the business.”

“These changes, along with re-configuration of existing business units and the support functions within the company, will position us to increase volumes and value in line with our strategy,” he added.

All eleven positions have been filled internally with the new organisation structure taking full effect from August 2012.