Australian industry launches sustainability campaign

The Target 100 campaign aims to prove the industry’s commitment to eco-friendly farming, and prompt dialogue between producers and consumers through a website, monitoring the initiative’s progress.
“We are setting a big goal, and working together to ensure we achieve it. As caretakers of the land, we are committed to leaving it in better shape than when we found it – and we know we can improve efficiency and reduce the resources we use,”​ said the project’s sponsors, including MLA, the Cattle Council of Australia, the Sheepmeat Council of Australia, the Australian Meat Industry Council, the Australian Lot Feeders Association and the Australian Meat Processing Corporation.
The Target 100 website features sustainable farming case studies, and outlines the various initiatives by category (water, energy, waste, emissions, etc). It also gives advice to consumers who want to take steps to reduce energy consumption and waste at home.