Pushing European meats in Asia

- Last updated on GMT

Related tags: European union

European meats and meat products are being promoted in China, Singapore and Thailand by a Poland-based program, the European Table.

The campaign-financed program, supported by the European Union and Poland is aimed at deepening knowledge of production and taste qualities of European meat products in these three markets, as well as Russia and the Ukraine.

“An important element which determines the quality of European meat and cold cut products is the preservation of their traditional taste, smell and look, ensured by the application of modern technologies,”​ the European Table said.

China, Singapore and Thailand have been selected as target markets as they are dynamic and growing economies that offer “ever-expanding sales prospects”​, according to the program.

In China alone, the USDA (US Department of Agriculture) has forecasted a 2% increase in pork imports for 2012 due to rising domestic demands that cannot be met by local production.

The program has set out to increase the demand for European meat products in the three Asian markets and thus drive their overall export value.

Related news

Related products

Plant-based alternatives to thrill your tastebuds

Plant-based alternatives to thrill your tastebuds

Tereos Starch & Sweeteners Europe | 25-May-2018 | Technical / White Paper

Tereos has launched a range of delicious, 100% plant-based solutions for the food industry. Sauté Végétal is the first example of this new range of high-protein...

Gain profits and sustainability in food production

Gain profits and sustainability in food production

Dassault Systems Ltd | 06-Sep-2017 | Technical / White Paper

The challenge of feeding the world is forcing food producers to stretch their supply chains across continents, which comes at the expense of resources...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars