The campaign-financed program, supported by the European Union and Poland is aimed at deepening knowledge of production and taste qualities of European meat products in these three markets, as well as Russia and the Ukraine.
“An important element which determines the quality of European meat and cold cut products is the preservation of their traditional taste, smell and look, ensured by the application of modern technologies,” the European Table said.
China, Singapore and Thailand have been selected as target markets as they are dynamic and growing economies that offer “ever-expanding sales prospects”, according to the program.
In China alone, the USDA (US Department of Agriculture) has forecasted a 2% increase in pork imports for 2012 due to rising domestic demands that cannot be met by local production.
The program has set out to increase the demand for European meat products in the three Asian markets and thus drive their overall export value.