Ready-to-mix market to see double-digit growth in wealthier India

By Richard Whitehead

- Last updated on GMT

© iStock
© iStock

Related tags Marketing

India ready-to-mix food market has been predicted to be worth as much as US$284m by 2020, an annualised increase of 15.7% fuelled largely by the increasing disposable income of a growing middle class.

According to a new report by Future Market Insights, the growth of organised retail and an increase in the number of working women with less time to spend in the kitchen have also been contributing to the growth of the ready-to-mix market.

Usually grouped into snacks, dessert and curry mixes, ready-to-mix food lines should soon see a period of expansion bringing wider offerings, it said.

In one example, MTR Foods has recently introduced new range of snacks variants including salty, pepper and spicy banana chips, and Huli Thengols—a snack made of yogurt—for a market that is constantly looking for new varieties in authentic snacks. 

Other prominent players include ITC, Gits Foods, Kohinoor, Ushodaya Enterprises and BambinoAgro Industries. 

The snacks mix segment is projected to account for around 51% of market share by 2020, owing to strong demand. The curry mix sub-segment, meanwhile, should record strong growth of around 16%. 

Organised channels are predicted to see strongest sales growth, at 16%, followed by online purchasing.

Hectic lifestyles and growing demand for packaged food, coupled with increasing disposable income, are expected to fuel the growth of India’s ready-to-mix market over the next five to six years​,” the report said, predicting that ready-to-mix foods will soon be seen as mainstream convenience products. 

The market is, however, hindered by a combination of weak distribution channels, price-sensitive consumers and low awareness of ready-to-mix products by shoppers.

This year, companies are expected to focus on adopting new technology for better cooking performance, while increasing their attendance at exhibitions, seminars and workshops to drum up business.

Related products

show more

Elevate your snacks with novel cheese flavours

Elevate your snacks with novel cheese flavours

Content provided by Givaudan | 23-Feb-2024 | Product Brochure

Aside from conducting desk research to understand snacking preferences and taste profiles among consumers in the Asia Pacific, Givaudan also embarked on...

How Korean culture penetrated the APAC food industry?

How Korean culture penetrated the APAC food industry?

Content provided by BIOSPRINGER, natural Yeast ingredients | 17-Jan-2024 | White Paper

Korean food is on-trend in Asia. We mainly find Korean taste in noodles, sauces & dressings, pickled condiments, ready meals and savory snacks.

Empowering Women Through the Life Cycle

Empowering Women Through the Life Cycle

Content provided by Glanbia Nutritionals | 07-Nov-2023 | Product Brochure

As discussions around female empowerment widen, and advances in women’s health access and provision accelerate, the implications for business, healthcare,...

The World Agri-Tech Innovation Summit, Dubai, Dec 4-5

The World Agri-Tech Innovation Summit, Dubai, Dec 4-5

Content provided by World Agri-Tech Innovation Summit Dubai | 01-Nov-2023 | Event Programme

The renowned World Agri-Tech Innovation Summit has been taking place since 2013 in London, San Francisco and São Paulo. Now launching in the Middle East,...

Related suppliers

Follow us

Products

View more

Webinars

Food & Beverage Trailblazers

F&B Trailblazers Podcast