Enzymotec Shanghai office to support China growth

By Kacey Culliney

- Last updated on GMT

Related tags China

Lipids market growing in China; Enzymotec 'on the ground' to support
Lipids market growing in China; Enzymotec 'on the ground' to support
Lipid ingredients manufacturer, Enzymotec, has opened a commercial operations office in Shanghai to support its growing infant nutrition and bioactive ingredients business in the Chinese market.

The Israeli firm opened its new branch and commenced ‘low-key’ operations at the beginning of 2012. Focus will be on sales, technical, marketing and client support for the biotech company’s ingredients operations in the local market.

“We had to bridge the distance between Israel and China,”​ Pinni Raveh, business development manager at Enzymotec told FoodNavigator-Asia.

“Shanghai was selected for the location as it is a very good access point and one of the big influencers for business in China,”​ Raveh said.

The office was established to support business activities in China in response to growing demand in this market across all of Enzymotec’s business divisions, he said.

China promises

“China is growing and becoming more and more important to us. There is a lot of activity and potential for us in this market,”​ Raveh said.

He noted that Enzymotec has stronger business operations in Western markets but that in Asia, China is the “most promising”.

Both the Infant Nutrition and Bioactive divisions will be focused in the Shanghai office and, “within a few months we will have a clearer idea on which is the most dominant branch,”​ he added.

Raveh said that a local presence is important as it will enable the company to respond faster and more efficiently to clients’ needs.

The office and its operations are currently small, he said, but depending on interaction and business growth in the Chinese ingredients market, Enzymotec will expand accordingly.

According to the Dr Ariel Katz, CEO of Enzymotec, this move marks part of a wider global strategy to expand commercial activities and maintain a local presence in markets it operates in.

Related news

Related products

show more

Elevate your snacks with novel cheese flavours

Elevate your snacks with novel cheese flavours

Content provided by Givaudan | 23-Feb-2024 | Product Brochure

Aside from conducting desk research to understand snacking preferences and taste profiles among consumers in the Asia Pacific, Givaudan also embarked on...

Empowering Women Through the Life Cycle

Empowering Women Through the Life Cycle

Content provided by Glanbia Nutritionals | 07-Nov-2023 | Product Brochure

As discussions around female empowerment widen, and advances in women’s health access and provision accelerate, the implications for business, healthcare,...

Analyzing the unknown threat from Microplastics

Analyzing the unknown threat from Microplastics

Content provided by Agilent Technologies | 06-Nov-2023 | Infographic

Microplastics are any plastic-derived synthetic solid particle or polymeric matrix, ranging in size from 1 µm to 5 mm and insoluble in water.

Related suppliers

Follow us

Products

View more

Webinars

Food & Beverage Trailblazers

F&B Trailblazers Podcast