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Asia fuels Fatburger expansion

21-Sep-2012

Fatburger is the latest mid-sized burger brand to set up a plan for expansion across Asia. The US-headquarterd chain, which currently has just four Asian outlets hopes to end the year with 150 international restaurants, with another 225 in development.

According to a report in US industry title Nation’s Restaurant News, Fatburger has signed a partnership with investment bank Puji Capital, which will help the chain scout real estate opportunities and franchise partners. Under the terms of the deal, Fatburger is expected to open up hundreds of new locations across Asia over the coming few years.

Other competing American burger brands have recently entered the continent, with Shake Shack seeing its first international outlets in Dubai and Kuwait City, wile Denver-based Smashburger earlier announced plans to add between 50 and 70 international locations to its roster, with the Middle East being a primary target.

Fatburger expects to see a strong presence in China, Hong Kong, Taiwan and Singapore.

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