Breaking News on Food, Beverage & Supplement Development - Asia PacificEU edition | US edition

Topics > Fortification

DISPATCHES FROM VITAFOODS EUROPE 2012

Ingredia takes chia to natural-focused China

By Kacey Culliney from Geneva , 28-Jun-2012

Loading...

China’s trend towards natural ingredients with health benefits should ensure the success of Ingredia’s chia product for bakery, the firm has said.

The French ingredient firm’s chia product, Benexia, is rich in omega-3 and comes in seed form, oil and powder.

FoodNavigator-Asia spoke to Thierry Foucher, managing director for Asia Pacific at Ingredia, about targeting the China’s functional bakery market.

Foucher said that Chinese consumption habits are changing with Western preferences merging with local tastes, and within the bakery sector this is driving a lot of innovation.

“In China everything that you eat has always a meaning regarding the health,” he said.

“They have very strong feelings to using natural ingredients,” he noted, particularly in light of food safety concerns.

Native to Latin America, chia is an ancient seed that has been rediscovered but is still new to the Chinese market, according to Foucher.

Ingredia is dedicated to marketing this product to China and the wider Asian region but he said China will be the biggest market.

However regulations need to be considered, particularly as Benexia comes in different forms – such as the seed itself and powders.

The firm has a base in Singapore which will ease any regulatory hurdles but it is also reliant on the knowledge of its distributors and local partners.

Related products

Lifting one child policy could boost whey protein demand: Volac

Lifting one child policy could boost whey protein demand: Volac

Michael Hiron

Commercial Manager, Lifestyle Nutrition, Volac

Fed up: Probiotic research veteran issues global call to action

Fed up: Probiotic research veteran issues global call to action

Veteran probiotic researcher professor Gregor Reid is not a happy man. It’s time the...

Unilever: Healthier food choices must be ‘doable’

Unilever: Healthier food choices must be ‘doable’

Hans Zevenbergen

Cross-category nutrition and health director, Unilever

'Long and tortured' Asean harmonisation process making steady progress

'Long and tortured' Asean harmonisation process making steady progress

Dato' Dr Rajen M

Chief executive, Holista Colltech

Probiotics on a charge in Asia, but players must get organised

Probiotics on a charge in Asia, but players must get organised

Russell Ward

Director of research, Giract

Talking tough on Monsanto GM maize cancer study

Talking tough on Monsanto GM maize cancer study

Dr David Tribe

Senior lecturer, University of Melbourne

Ingredia takes chia to natural-focused China

Ingredia takes chia to natural-focused China

Thierry Foucher

Managing Director for Asia Pacific, Ingredia

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial,...

Global probiotic market to add 50% to €33bn by 2018: Analyst

Global probiotic market to add 50% to €33bn by 2018: Analyst

Ewa Hudson

Global head of health and wellness research , Euromonitor International

'Mood foods' are on the rise, says Mintel

'Mood foods' are on the rise, says Mintel

Laura Jones

Global food science analyst, Mintel

Another BRIC in the weight management wall as sector hits $150bn globally in 2013

Another BRIC in the weight management wall as sector hits $150bn globally in 2013

Ewa Hudson

Global head of health and wellness research, Euromonitor International

Roquette outsources lab to food supplements makers

Roquette outsources lab to food supplements makers

Olaf Häusler PhD

Pharmaceutical project and development manager , Roquette pharmaceutical and cosmetics...

IADSA chair spells out global GMP progress

IADSA chair spells out global GMP progress

Peter Zambetti

Global business development director, Capsugel; , Chairman, IADSA (International Association...

Happy holidays from William Reed Business Media!

Happy holidays from William Reed Business Media!

The working year is almost done, time to pause from ‘the business’ and embrace...

Tetra Pak researches processing methods to tap ‘explosive’ coconut water trend

Tetra Pak researches processing methods to tap ‘explosive’ coconut water trend

Kit Lai, director of Tetra Pak’s Soya- and Coconut Knowledge Centers, discusses the global...

All eyes on what Asia does best: Basic nutrition, says Mintel

All eyes on what Asia does best: Basic nutrition, says Mintel

David Jago

Director of Food Innovation Research, Mintel

Key Industry Events

 

Access all events listing

Our events, Events from partners...