BioGaia to launch ProTectis drops in Vietnam through VietPhap
VietPhap will begin exclusively marketing BioGaia’s biggest line in the country before launching the product’s vitamin D variant later this year.
Both lines contain the patented probiotic Lactobacillus reuteri Protectis strain and are currently available in 70 countries.
"Asia is a market with great potential and I am pleased that our’ products will be available in yet another country here. With the reputable local partner VietPhap we hope for a successful launch of our paediatric portfolio in Vietnam", said Peter Rothschild, BioGaia’s president.
Vietnam has 90m inhabitants and a low, but rapidly growing, purchasing power per capita. VietPhap is a local pharmaceutical major involved in the licensing, business development, marketing, sales and distribution of a wide range of over-the-counter and prescription products.
Pre- and probiotics will be discussed at Probiota 2015 in Amsterdam on February 3-5 – less than a month away.
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