Imported dairy to be 'significantly impacted' by draft Chinese e-commerce law

By Mark ASTLEY

- Last updated on GMT

Imported infant formula brands could be 'significantly impacted' by the regulation, says REACH24H.
Imported infant formula brands could be 'significantly impacted' by the regulation, says REACH24H.

Related tags China

China is tightening legislation surrounding cross border e-commerce (CBEC) - a move expected to “significantly impact" imported dairy brands.

On October 13 2015, the Chinese General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) issued the draft regulation, Detailed Rules for Supervision and Administration on Food Imported by Bonded Mode of Cross Border E-Commerce.

According to REACH24H, a Chinese regulatory consultancy, cross border e-commerce (CBEC) is “booming”​ in China due to “lax regulation.” 

Until now, it said, consumer products sold on Chinese CBEC platforms, such as Alibaba's T-Mall, via bonded warehouses have been subject to “expedited and greatly reduced”​ inspection by the China Inspection and Quarantine Service (CIQ).

CBEC products are also subject to “preferential taxation policies”​ and are not required to comply with Chinese national standards. 

In an email to DairyReporter, REACH24H branded the AQSIQ draft regulation as "a complete U-turn."

Under the proposed legislation, imported products sold on CBEC platforms will be required to adhere to the same regulatory requirements applied to those that enter China through traditional channels, including China Certification and Accreditation Administration (CNCA) registration.

Manufacturers of imported dairy products and infant formula sold on Chinese CBEC platforms via bonded warehouses will be “significantly impacted,"​ Raymond Ng, regulatory consultant, REACH24H, told DairyReporter.

"Dairy manufacturers that once took advantage of this regulatory lax trade model by selling direct to consumers via e-commerce (T-Mall, JD.com etc.) would need [to] withdraw and start all over again to make sure they comply with China national standards,”​ he said, “meaning their manufacturing plant needs to be registered with CNCA, as well as complying with China’s product and labeling standards."

Related news

Show more

Related products

Elevate your snacks with novel cheese flavours

Elevate your snacks with novel cheese flavours

Content provided by Givaudan | 23-Feb-2024 | Product Brochure

Aside from conducting desk research to understand snacking preferences and taste profiles among consumers in the Asia Pacific, Givaudan also embarked on...

Mastering taste challenges in good-for-you products

Mastering taste challenges in good-for-you products

Content provided by Symrise | 12-Sep-2023 | White Paper

When food and beverage manufacturers reduce sugar, salt, or fat and add fibers, minerals or vitamins, good-for-you products can suffer from undesirable...

Related suppliers

Follow us

Products

View more

Webinars

Food & Beverage Trailblazers

F&B Trailblazers Podcast