Breaking News on Food, Beverage & Supplement Development - Asia PacificEU edition | US edition

Topics > Asian tastes

News in brief

Pepsi-Chicken chips winging-it in China

By Ben Bouckley , 17-Dec-2012
Last updated on 17-Dec-2012 at 13:28 GMT2012-12-17T13:28:38Z

PepsiCo has launched Pepsi Cola and chicken-flavored potato chips in China and cited the popularity of cola chicken in China, with consumers tossing chicken wings with cola.

The snack was launched in August, accompanied by a television campaign that backed the cross-category fusion – a key plank in PepsiCo’s Power of One strategy, featuring a young man with a dubious earring rushing out to buy Pepsi for his girlfriend.

But not to drink, but to cook chicken, as you can see in the video below...

Key Industry Events