Kellogg launches Special K Nourish in Australia

By Kacey Culliney

- Last updated on GMT

Special K Nourish is part of Kellogg Australia's healthier 2014 direction, its brand manager says
Special K Nourish is part of Kellogg Australia's healthier 2014 direction, its brand manager says

Related tags Nutrition Porridge Cereal

Kellogg has launched Special K Nourish in Australia – a three-grain cold cereal variety that marks part of its 2014 brand revamp.

The Special K Nourish line came in three varieties – blackcurrant, apple & pepita; wildberry, raisin & pepita; and apricot, cranberry and almond – and has been rolled out in Coles, Woolworths and other leading, independent Australian retailers.

The breakfast cereals were made using blends of superfoods including oats, quinoa, pepita seeds and cranberries.

Kate Harris, senior brand manager for Special K Australia, said the launch followed in the wake of the brand’s initial revamp​.

“Special K has changed. It’s taking a new, healthier direction in 2014 and the launch of Special K Nourish is the next significant step. After revamping the Special K flake recipe, we wanted to create some more nutritious options for Aussie women who are looking for quick, great tasting breakfast options which help them feel good about their choices and maintain a healthy lifestyle,”​ she said.

Kellogg launched Special K Nourish in the US last year but as a hot, porridge-type cereal.

Related news

Related products

show more

Elevate your snacks with novel cheese flavours

Elevate your snacks with novel cheese flavours

Content provided by Givaudan | 23-Feb-2024 | Product Brochure

Aside from conducting desk research to understand snacking preferences and taste profiles among consumers in the Asia Pacific, Givaudan also embarked on...

How Korean culture penetrated the APAC food industry?

How Korean culture penetrated the APAC food industry?

Content provided by BIOSPRINGER, natural Yeast ingredients | 17-Jan-2024 | White Paper

Korean food is on-trend in Asia. We mainly find Korean taste in noodles, sauces & dressings, pickled condiments, ready meals and savory snacks.

Empowering Women Through the Life Cycle

Empowering Women Through the Life Cycle

Content provided by Glanbia Nutritionals | 07-Nov-2023 | Product Brochure

As discussions around female empowerment widen, and advances in women’s health access and provision accelerate, the implications for business, healthcare,...

The World Agri-Tech Innovation Summit, Dubai, Dec 4-5

The World Agri-Tech Innovation Summit, Dubai, Dec 4-5

Content provided by World Agri-Tech Innovation Summit Dubai | 01-Nov-2023 | Event Programme

The renowned World Agri-Tech Innovation Summit has been taking place since 2013 in London, San Francisco and São Paulo. Now launching in the Middle East,...

Related suppliers

Follow us

Products

View more

Webinars

Food & Beverage Trailblazers

F&B Trailblazers Podcast