SUBSCRIBE

Breaking News on Food & Beverage Development and Technology - Asia PacificEU edition | US edition

Regions > All Asia

Ingredient suppliers grasping opportunity inside Asia’s many markets

By Shane Starling , 29-Sep-2011
Last updated on 30-Sep-2011 at 01:15 GMT2011-09-30T01:15:17Z

Ingredient suppliers grasping opportunity inside Asia’s many markets
Ingredient suppliers grasping opportunity inside Asia’s many markets
Loading the player...

Intra-regional finesse is a necessity not a luxury when it comes to doing business in the many markets of the Asia-Pacific, as leading suppliers Chr Hansen and Danisco relayed at the recent Vitafoods Asia trade show in Hong Kong.

"It is very difficult for us as food ingredient suppliers to talk about one Asia,” said Bram van Hulsen, Danisco BioActives’regional director for the Asia Pacific.

 

"With the almost universal focus on the BRIC countries and India and China having such a focus you almost forget that there are 260 million inhabitants in Indonesia, or there are about 85 million in Thailand. So yes these markets are very interesting for us.”

 

Henning Villadsen, Chr Hansen’s sales health and nutrition sales director for the Asia Pacific, the Middle East and Africa, highlighted some regulatory variances company’s needed to jeep abreast of.

 

“In India a probiotic is considered as something that has to have a drug approval so there we have to follow the drug regulations. So that is a different way to the market compared to the rest of the countries out here.”

 

 

“Right now in India there are a group working on trying to see if it can establish a dietary supplement category. Of course we participate in trying to influence that process because that would be a much easier and faster route to market.”

Related products

Related suppliers

KitKat white space opportunities in China, Vietnam and Pakistan

KitKat white space opportunities in China, Vietnam and Pakistan, says Nestlé countlines chief

Stewart Dryburgh

Global head of KitKat and chocolate countlines, Nestlé

Seadragon sets out to breathe fire into Kiwi fish oil

Seadragon sets out to breathe fire into Kiwi fish oil

The town of Nelson will welcome New Zealand's first omega-3 fish oil processing plant...

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

The quest for alternatives to animal-derived proteins has led to a huge amount of...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

Indonesia stakes claim as SE Asia's most important food market

Indonesia stakes claim as SE Asia's most important food market

Indonesia's food industry will continue to grow in importance as its population of around...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Malaysia to double palm oil production by 2020

Malaysia hopes to double palm oil production by 2020

Kalanithi Nesaretnam

Minister, Embassy of Malaysia in Brussels

Mooted novel food changes will open exotic fruit doors in EU

Mooted novel food changes will open exotic fruit doors in EU

Dr John Wilkinson

Consultant and EU Novel Foods expert

UHT 'preferred format' to meet Vietnam rural distribution challenges

UHT 'preferred format' to meet Vietnam rural distribution challenges: Tetra Pak

Bert Jan Post

Managing Director , Tetra Pak Vietnam

VIDEO - Singapore’s war on diabetes: Industry, academics and government 'need to line up like hunters'

VIDEO - Singapore’s war on diabetes: Industry, academics and government 'need to line up like hunters'

With a staggering one million Singaporeans forecast to have type 2 diabetes by 2050...

VIDEO: Asia is still the growth engine of the food world, Singapore CEO

VIDEO: Asia is still the growth engine of the food world, Singapore CEO

Better productivity, more reliable logistics and enhancing export oppotunities - these are just three...

VIDEO: Talking trends – Chr. Hansen on the probiotics and healthy dairy boom driving growth across Asia Pacific

VIDEO: Talking trends – Chr. Hansen on the probiotics and healthy dairy boom driving growth across Asia Pacific

Probiotics, functional dairy and natural colours – combined with Asia’s rapidly changing lifestyle and...

VIDEO: Infant nutrition - the latest health demands, consumer trends and fortification needs in APAC

VIDEO: Infant nutrition - the latest health demands, consumer trends and fortification needs in APAC

The challenges in the battle to provide adequate infant nutrition across APAC are as...

VIDEO: Meet Ms Ugene, the state-of-the-art Singapore robot testing TCM and food products

VIDEO: Meet Ms Ugene, the state-of-the-art Singapore robot testing TCM and food products

No errors, no mood swings, no sick leave, and she can process three sets...

Video: ‘We’re investing where the market grows…and that’s Asia’

Video: ‘We’re investing where the market grows…and that’s Asia’

Distributor Jebsen & Jessen has been splashing the cash in Asia, having recently opened...

Riclan Brazil calls for more African presence at Gulfood

Brazil candy firm Riclan calls for more African presence at Dubai tradeshow

Riclan candy company wanted to see more African firms and visitors at Yummex Middle...

Toffano coffee candy takes top spot in Yemen

Toffano coffee candy takes top spot in Yemen

Toffano has seen success with its coffee candy Café Gold and Brinq Bol Tutti-Frutti...

Katjes to launch ‘Cola the Cat’ in the Middle East

Katjes to launch ‘Cola the Cat’ in the Middle East

Katjes plans to launch ‘Cola the Cat’ jellies in 2017 after a successful year...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...