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Probiotic marketing in 2013 and beyond

Format: Webinar | Document type: Supplier Webinar

Regulatory pressure has forced the probiotic sector to think hard about how its products are presented to world. The alignment between the vast body of science and regulatory parameters varies greatly with regions and countries so what marketing tools are available to manufacturers of probiotics?


  • Allan Murray (CEO GoodBelly/NextFoods)

    Allan Murray



  • Julian Mellentin

    Julian Mellentin


    New Nutrition

  • Michael Bond

    Michael Bond

    Health Platform Leader – Active Nutrition

    Danisco (UK) Limited

  • Shane Starling

    Shane Starling

    Senior Editor