SUBSCRIBE

Breaking News on Food, Beverage & Supplement Development - Asia PacificEU edition | US edition

Headlines > Nutrition

News in brief

Stevia-sweetened juice launched in New Zealand

By Ankush Chibber , 27-Aug-2012
Last updated on 28-Aug-2012 at 13:28 GMT

Beverage giant Frucor is targeting health-focused New Zealanders with a stevia-sweetened juice as part of its flagship Just Juice range.

“Just Juice with 50% Less Sugar is New Zealand’s first naturally sweetened juice drink.  It’s sweetened with stevia and it does not compromise on the taste,” a spokesperson for the company told FoodNavigator-Asia.

The product will sell at a premium over regular Just Juice, while being slightly cheaper to manufacture.

Stevia is a zero-calorie, plant-derived sweetener.

The spokesperson said many factors were driving interest in healthier lifestyles in New Zealand.

We are facing a problem of excess calorie consumption over and above our daily energy needs. And it’s true that we are living a less active and more sedentary lifestyle than our predecessors,” he said.

Rising rates of type-2 diabetes and obesity are also driving interest in healthier foods and diets.

“This low sugar range has been formulated for those who are looking for a drink with half the sugar and this innovative direction is one trend to certainly watch,” he said.

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Key Industry Events

 

Access all events listing

Our events, Events from partners...