SUBSCRIBE

Breaking News on Food & Beverage Development and Technology - Asia PacificEU edition | US edition

Headlines > Markets

Read more breaking news

 

 
Vitafoods Asia 2011 preview

Western diets drive Asian functional foods development

By Shane Starling , 18-Aug-2011
Last updated on 18-Aug-2011 at 14:54 GMT2011-08-18T14:54:47Z

Western diets drive Asian functional foods development
Western diets drive Asian functional foods development
Loading the player...

Asia Pacific markets are ripe for functional foods development as a response to the increasing prevalence of western diets, says Katrina Diamonon, consumer analyst at market researcher, Datamonitor.

More and more Asian consumers are understanding and investing in their potential to deliver healthy payloads like boosted energy and healthier appearance, but the nascent sector has a lot of educating to do still.

It is also facing threats from opportunistic food makers employing misleading claims with little scientific backing, while taste and flavor perceptions present other challenges.

“When you see things like the prevalence of diabetes increasing we know that these conventionally healthy foods are just not doing the job so consumers are looking elsewhere for foods that will benefit their health,” she said.

“So that is why functional foods are a good opportunity for manufacturers.”

Related products

Related suppliers

KitKat white space opportunities in China, Vietnam and Pakistan

KitKat white space opportunities in China, Vietnam and Pakistan, says Nestlé countlines chief

Stewart Dryburgh

Global head of KitKat and chocolate countlines, Nestlé

Seadragon sets out to breathe fire into Kiwi fish oil

Seadragon sets out to breathe fire into Kiwi fish oil

The town of Nelson will welcome New Zealand's first omega-3 fish oil processing plant...

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

The quest for alternatives to animal-derived proteins has led to a huge amount of...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

Indonesia stakes claim as SE Asia's most important food market

Indonesia stakes claim as SE Asia's most important food market

Indonesia's food industry will continue to grow in importance as its population of around...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Malaysia to double palm oil production by 2020

Malaysia hopes to double palm oil production by 2020

Kalanithi Nesaretnam

Minister, Embassy of Malaysia in Brussels

Mooted novel food changes will open exotic fruit doors in EU

Mooted novel food changes will open exotic fruit doors in EU

Dr John Wilkinson

Consultant and EU Novel Foods expert

UHT 'preferred format' to meet Vietnam rural distribution challenges

UHT 'preferred format' to meet Vietnam rural distribution challenges: Tetra Pak

Bert Jan Post

Managing Director , Tetra Pak Vietnam

WATCH – Chr. Hansen: 2017 ‘one of our best ever years’ for probiotics in APAC

WATCH – Chr. Hansen: 2017 ‘one of our best ever years’ for probiotics in APAC

Chr. Hansen says it has experienced one of its best ever years for APAC...

WATCH: Can saffron star in Japan? Supplement firm’s CEO on his personal mission to promote cognitive health benefits

WATCH: Can saffron star in Japan? Supplement firm’s CEO on his personal mission to promote cognitive health benefits

Japanese consumers have little knowledge of saffron - either as a food ingredient or...

WATCH: Kefir's CVD and bone health benefits spur Taiwan manufacturer's first international foray

WATCH: Kefir's CVD and bone health benefits spur Taiwan manufacturer's first international foray

Taiwanese supplement manufacturer Phermpep, which produces kefir-based finished products and ingredients for improved bone...

VIDEO - There’s more mileage in mānuka: Major brand launches b2b ingredient firm

VIDEO - There’s more mileage in mānuka: Major brand launches b2b ingredient firm

New Zealand mānuka honey brand Manukora has launched a new firm to target b2b sales...

Watch: Lesaffre eyes major Asia growth after $4m hub opening

Watch: Lesaffre eyes major Asia growth after $4m hub opening

With a growing reputation as Asia-Pacific's premier food industry hub, Singapore has attracted its...

VIDEO: Why understanding young Singaporeans’ diets should be a public health and research priority

VIDEO: Why understanding young Singaporeans’ diets should be a public health and research priority

Academics are striving to increase the volume of quality data about the dietary patterns...

WATCH: Probiotics in China — ‘The market is set to explode’

WATCH: Probiotics in China — ‘The market is set to explode’

The probiotics sector is forecast to soar by 23% in China to 2020 and...

WATCH: First packaged edible insect snack for China to be launched

WATCH: First packaged edible insect snack for China to be launched

A chip style snack made with silkworm powder is to be launched in China,...

'We will react and respond to any discriminatory measures against Malaysian palm oil,' warns minister

'We will react and respond to any discriminatory measures against Malaysian palm oil,' warns minister

With a recent European resolution calling for tariffs and trade barriers against any palm...

VIDEO: Singapore to boost status as a food and nutrition powerhouse

VIDEO: Singapore to boost status as a food and nutrition powerhouse

Increasing high-tech jobs, boosting exports and helping home-grown brands soar are among the priorities...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...