The most die-hard, patriotic consumers are the older generations such as Pre- and Baby Boomers, with more than eight out of 10 saying they try to buy Aussie-made products, according to a new survey.
The younger generations are less likely to agree, with just under half of Gen Z agreeing they try to buy Australian made.
“Over the last decade we’ve seen many Australian-owned brands close their doors, or be sold to overseas companies,” said Warren Reid or Roy Morgan Research, which was behind the study.
“In our increasingly globalised society, the classic ‘true-blue’ Aussie spirit is not as pervasive or influential as it once was, particularly among the younger generations who’ve grown up accustomed to a marketplace where Australian-made is just one of many options.”
The study also found that, far from consciously deciding to avoid buying Australian-made, younger generations are often being given no choice: the type of products they buy just aren’t manufactured in the country, or if they are, they’re more expensive.
“The segments of the population most likely to buy Australian-made wherever possible not only tend to be older, but often live in rural areas,” Reid added.
“With Australia Day [having just passed], it’s a good time for all of us to think about the products we’re buying: where they’re manufactured, and whether there’s a locally made alternative.”