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INSIDE...VOLAC

Lifting one child policy could boost whey protein demand: Volac

By Mark Astley+

11-Mar-2014
Last updated on 11-Mar-2014 at 22:01 GMT2014-03-11T22:01:46Z

Lifting one child policy could boost whey protein demand: Volac
Lifting one child policy could boost whey protein demand: Volac
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The infant nutrition sector could become the largest single market for whey protein if China abolishes its one child policy, says Volac.

DairyReporter.com caught up with Michael Hiron, commercial manager of lifestyle nutrition at Volac during a visit to the company's headquarters near Cambridge, England.

In this, the second part of our interview with Hiron, he predicted a future where the infant nutrition sector becomes the single largest market for whey protein.

"If I had to make a guess now, I would say that now and in the future the two biggest areas that will consume specifically whey protein will be the sports nutrition market and the infant nutrition market," said Hiron.

"China has this insatiable appetite for protein at the moment for infant nutrition products."

"Obviously if China goes down the route of getting rid of this one child policy there will be a lot more kids in China as well. So I think in future China will have a big part to play in this. And who knows, the infant nutrition market could end up being the biggest requirement for whey protein globally," he said.

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