SUBSCRIBE

Breaking News on Food & Beverage Development and Technology - Asia PacificEU edition | US edition

Headlines > Markets

Read more breaking news

 

 

Food Visions: Industry needs to confront its communications crash or lose consumers forever

By Shane Starling+

20-Feb-2014
Last updated on 20-Feb-2014 at 19:13 GMT2014-02-20T19:13:20Z

Food Visions: Industry needs to confront its communications crash or lose consumers forever
Food Visions: Industry needs to confront its communications crash or lose consumers forever
Loading the player...

Food manufacturers, retailers and other food industry players are failing to connect with consumers who are tuning out of mainstream messaging and infesting their own comms channels, says angel investor, business mentor and philanthropist, Mike Greene.

“There has been a transformational change in the way that we find, listen and see information and generally what I find in all the boards and investments that I do is that suppliers, retailers, wholesalers, producers haven’t kept up with that and I am seeing increasingly that there is more communication and learning that goes on C2C rather than B2C or B2B…” said the UK-based former CEO and owner of consumer analyst, HIM!.

“People who hold the budgets in many food producers, manufacturers, retailers and so on are older than social media and really don’t understand it.”

"They don't understand it but the people that do understand it - the younger people - tend not to have the budget to make the decisions so you've got this kind of void where communication is then being lost..."

For this reason new brands were often better at connecting with consumers than older ones.

Food Vision

Greene will share these and other insights at FoodNavigator’s upcoming Food Vision 2014  event in Cannes on March 31 to April 2 (click here for full details  ).

KitKat white space opportunities in China, Vietnam and Pakistan

KitKat white space opportunities in China, Vietnam and Pakistan, says Nestlé countlines chief

Stewart Dryburgh

Global head of KitKat and chocolate countlines, Nestlé

Seadragon sets out to breathe fire into Kiwi fish oil

Seadragon sets out to breathe fire into Kiwi fish oil

The town of Nelson will welcome New Zealand's first omega-3 fish oil processing plant...

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

The quest for alternatives to animal-derived proteins has led to a huge amount of...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

Indonesia stakes claim as SE Asia's most important food market

Indonesia stakes claim as SE Asia's most important food market

Indonesia's food industry will continue to grow in importance as its population of around...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Malaysia to double palm oil production by 2020

Malaysia hopes to double palm oil production by 2020

Kalanithi Nesaretnam

Minister, Embassy of Malaysia in Brussels

Mooted novel food changes will open exotic fruit doors in EU

Mooted novel food changes will open exotic fruit doors in EU

Dr John Wilkinson

Consultant and EU Novel Foods expert

UHT 'preferred format' to meet Vietnam rural distribution challenges

UHT 'preferred format' to meet Vietnam rural distribution challenges: Tetra Pak

Bert Jan Post

Managing Director , Tetra Pak Vietnam

Riclan Brazil calls for more African presence at Gulfood

Brazil candy firm Riclan calls for more African presence at Dubai tradeshow

Riclan candy company wanted to see more African firms and visitors at Yummex Middle...

Toffano coffee candy takes top spot in Yemen

Toffano coffee candy takes top spot in Yemen

Toffano has seen success with its coffee candy Café Gold and Brinq Bol Tutti-Frutti...

Katjes to launch ‘Cola the Cat’ in the Middle East

Katjes to launch ‘Cola the Cat’ in the Middle East

Katjes plans to launch ‘Cola the Cat’ jellies in 2017 after a successful year...

Dubai confectionery and dairy procurement firm expands in Algeria

Dubai confectionery and dairy procurement firm expands in Algeria

Ar-kom project management and consultancy firm, is building a confectionery plant in Algeria to...

Cake Concepts develops Fun Cakes and sponge pancakes

Cake Concepts takes Japanese idea to develop Fun Cakes and sponge pancakes

Cake Concepts has taken an idea from Japan and adapted it to American and...

GEA installs second world’s largest spray dryer at Fonterra

GEA installs ‘second of its kind’ world’s largest spray dryer at Fonterra milk powder plant

GEA has partnered with Fonterra to install the ‘second of its kind’ world’s largest...

Edible insects beyond whole cricket powder at IFT

Will the edible insects market move beyond whole cricket powder?

Milled whole cricket powder is probably the best known bug-derived food ingredient aside from...

Personalised nutrition: Listening to the gut microbiome

Personalised nutrition: Listening to the gut microbiome

Tal Korem

Professor, Weizmann Institute of Science

Personalised nutrition held back by ‘lack of trust and transparency’

Personalised nutrition held back by ‘lack of trust and transparency’

Nard Clabbers

senior business developer, personalised nutrition and health , TNO

Aussie inventor turns potato into milk-cheese-and-custard wonder-food

Aussie inventor turns potato into milk-cheese-and-custard wonder-food

“This potato format could well be the biggest thing to happen to the potato...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...