SUBSCRIBE

Breaking News on Food, Beverage & Supplement Development - Asia PacificEU edition | US edition

Headlines > Markets

Food Visions: Industry needs to confront its communications crash or lose consumers forever

By Shane Starling+

20-Feb-2014
Last updated the 20-Feb-2014 at 19:13 GMT

Food Visions: Industry needs to confront its communications crash or lose consumers forever
Food Visions: Industry needs to confront its communications crash or lose consumers forever
Loading...

Food manufacturers, retailers and other food industry players are failing to connect with consumers who are tuning out of mainstream messaging and infesting their own comms channels, says angel investor, business mentor and philanthropist, Mike Greene.

“There has been a transformational change in the way that we find, listen and see information and generally what I find in all the boards and investments that I do is that suppliers, retailers, wholesalers, producers haven’t kept up with that and I am seeing increasingly that there is more communication and learning that goes on C2C rather than B2C or B2B…” said the UK-based former CEO and owner of consumer analyst, HIM!.

“People who hold the budgets in many food producers, manufacturers, retailers and so on are older than social media and really don’t understand it.”

"They don't understand it but the people that do understand it - the younger people - tend not to have the budget to make the decisions so you've got this kind of void where communication is then being lost..."

For this reason new brands were often better at connecting with consumers than older ones.

Food Vision

Greene will share these and other insights at FoodNavigator’s upcoming Food Vision 2014  event in Cannes on March 31 to April 2 (click here for full details  ).

Mooted novel food changes will open exotic fruit doors in EU

Mooted novel food changes will open exotic fruit doors in EU

Dr John Wilkinson

Consultant and EU Novel Foods expert

UHT 'preferred format' to meet Vietnam rural distribution challenges

UHT 'preferred format' to meet Vietnam rural distribution challenges: Tetra Pak

Bert Jan Post

Managing Director , Tetra Pak Vietnam

Lifting one child policy could boost whey protein demand: Volac

Lifting one child policy could boost whey protein demand: Volac

Michael Hiron

Commercial Manager, Lifestyle Nutrition, Volac

Fed up: Probiotic research veteran issues global call to action

Fed up: Probiotic research veteran issues global call to action

Veteran probiotic researcher professor Gregor Reid is not a happy man. It’s time the...

Unilever: Healthier food choices must be ‘doable’

Unilever: Healthier food choices must be ‘doable’

Hans Zevenbergen

Cross-category nutrition and health director, Unilever

'Long and tortured' Asean harmonisation process making steady progress

'Long and tortured' Asean harmonisation process making steady progress

Dato' Dr Rajen M

Chief executive, Holista Colltech

Probiotics on a charge in Asia, but players must get organised

Probiotics on a charge in Asia, but players must get organised

Russell Ward

Director of research, Giract

Talking tough on Monsanto GM maize cancer study

Talking tough on Monsanto GM maize cancer study

Dr David Tribe

Senior lecturer, University of Melbourne

Time for a rethink on saturated fat?

Time for a rethink on saturated fat?

If the cover of TIME magazine earlier this month (headline: Eat Butter) is anything...

Sustainable palm oil lobby group needs broader standards

RSPO needs to broaden its principles: Cargill

The Roundtable on Sustainable Palm Oil (RSPO) has been called on to renew its...

Food firms’ negative effect on the planet to be exposed

Food firms risk exposure over non-sustainable palm oil

Food manufacturers that don’t use purely sustainable palm oil supplies risk being named and...

Mondelēz challenges suppliers’ sustainable palm oil efforts

Mondelēz throws down sustainable palm oil gauntlet

Mondelēz is challenging palm oil suppliers to step up their game so it can...

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Antoine Bily, Naturex global R&D director

Christian Artaria, Indena marketing director, Holger Riemensperger, Frutarom general manager,...

Global probiotics business is booming, while Europe focuses on blends and 'piggybacking'

Global probiotics business is booming, while Europe focuses on blends and 'piggybacking'

Strong growth in the Americas and Asia is helping the probiotics industry to strong...

Omega-3’s newest big fish reveals sector ambitions

Omega-3’s newest big fish reveals sector ambitions

Daniel H. Rosenbaum

Nutraceuticals general manager, FMC

Gorgeous grub: We need to make insect consumption 'sexy' to consumers

Gorgeous grub: We need to make insect consumption 'sexy' to consumers

Growing interest in the potential for insects as a source of healthy and sustainable...

Nutrition Capital Network takes venture to Vitafoods Geneva

Nutrition Capital Network takes venture to Vitafoods Geneva

Grant Ferrier

Principal, Nutrition Capital Network (NCN)

Innovation success recipe: Respect consumers and draw inspiration from the unknown

Innovation success recipe: Respect consumers and draw inspiration from the unknown

Understanding consumer expectations and respecting these, combined with a boldness to draw inspiration from...

Key Industry Events