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Vitafoods Asia 2014

Vitafoods Asia launches new Market Insights Hub

By Richard Whitehead+ , 22-Aug-2014

Making its debut at Vitafoods Asia, the Market Insights Hub will offer independent micro-presentations from industry leaders with the aim of helping visitors and exhibitors better understand the business landscape and optimise opportunities in the region.

These presentations will explore key territories, including Australasia and China, as well as sessions on new routes to market and the benefits of diversification.

On the first day of the show, Jeff Crowther of US-China Health Products Association will discuss the increasing use of e-commerce as a sales channel for dietary supplements in China. 

Likewise, Clarence Fong of China Health Care Association will explain how best to navigate the barriers that these regulatory processes can create and how international companies can approach this attractive and growing market, converting growth plans into success.

Across the region, manufacturers in New Zealand face new challenges of their own, with the Natural Health and Supplementary Products Bill set to provide guidelines for claims and labelling requirements. Alison Quesnel of Natural Products New Zealand will discuss this, as well as the key trends, brands and products in the country.

Broadening the focus, Frost & Sullivan’s Natasha D’Costa will look at the shaping of food mega-trends in Asia-Pacific, and the impact these are having on Australasia and its approach to food. The presentation will also look at the effect that urbanisation and affluence are having on the dietary trends in the region.

As consumer education surrounding diet and wellbeing grows within the region, so too does the expectation for new and different products, meaning manufacturers are under increased pressure to innovate. To this end, Ailsa Gu of Mintel will explore how brands are blurring categories and creating products that stand out in a crowded marketplace to appeal to consumers. 

Sam Waterfall of the Healthy Marketing Team will also be discussing the FourFactors Brand Acceleration System, which explores the success of a concept before it’s launched on the market, ensuring investment is not squandered.

Vitafoods portfolio director Chris Lee said: “The Market Insights Hub provides visitors and exhibitors to Vitafoods Asia with information on the key trends and insight into markets in the Asia-Pacific region. This invaluable content is designed to give a short overview for everyone doing business in the region

Presentations are both short and practical in their nature and allow visitors the opportunity to extend discussions with speakers afterwards. The seminars are presented by some of the industry’s key figures from a range of leading associations and research companies, providing invaluable insight and advice to visitors.

The Asia-Pacific market is one of the most complex and diverse nutraceutical regions in the world and the Market Insights Hub can help manufacturers make the most of relevant opportunities as they introduce products to market.”

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