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Vitafoods Asia 2014

New features for this year's event

By Richard Whitehead+ , 22-Aug-2014

Following on from last year's Nutrition Innovation Award, this year Vitafoods will see two more industry accolades: Innovative Ingredient and Best New Finished Product.

Recognising and rewarding technical advancement and scientific benefit, the awards also credit those manufacturers designing products with specific health benefits to help end users.

Popular visitor attractions returning to Vitafoods Asia include the Seminar Theatre, which hosts presentations from leading associations, research analysts and suppliers including the likes of the Asean Alliance of Health Supplement Associations, who will be discussing the Asean Harmonisation process and the opportunities this presents for the nutraceutical industry. 

EAS regulatory advisory sessions will also return, providing visitors with free one-to-one regulatory advice catered to the specific needs of their company.

Vitafoods Asia also offers exhibiting companies an expanded platform to showcase NPD. The New Products Zone is a showcase of new products launched to the functional food and drinks market in the last 12 months. 

For the first time, alongside the New Products Zone are Innovation Spotlights, where visitors can hear expert opinions about the latest innovation on display and trends in the region from market leading research companies.

Visitors can see ingredients as fully formed products at the exhibition in the Finished Products Pavilion, dedicated to suppliers of supplements, functional food and drinks or private label services. The Tasting Bar, which has expanded for this year’s edition, sits within the Finished Products Pavilion and allows attendees to see, touch, smell and taste new products.

We're expecting this year's show to attract more visitors than ever, creating the region's most important calendar event for like-minded businesses and professionals to swap ideas and insight,” said Chris Lee, Vitafoods portfolio director. 

The addition of the Vitafoods Asia Conference and Business Leaders Networking Breakfast puts the show at the centre of thought-leadership in nutraceuticals and functional foods in Asia amongst the industry's top professionals.”

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