Nestle is investing around CHF50m in a new R&D centre in Gurgaon, India, as it expects 45 per cent of its global sales to come from emerging markets within a decade.
The new centre, to be operational by 2012, will focus on Popularly Positioned Products (PPP) – that is, high-quality, nutritionally enhanced products at affordable prices for consumers with lower income levels.
Nestlé has had a presence in India since 1912 and operates seven factories across the country. This is the first local R&D base in the country, however.
"The research at this centre will provide exciting opportunities for innovation. It will allow us to offer consumers in India and beyond the choice of tasty, healthy, and nutritious products," said Nestlé's Senior Vice President Klaus Zimmermann.