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Vitafoods Asia 2014

Natural Wellbeing targets Asia

By Richard Whitehead+ , 22-Aug-2014

Natural Wellbeing, one of the UK’s biggest suppliers and manufacturers of vitamins, minerals and dietary food supplements, has singled out Asia as a target market.

The group currently exports its range of award-winning branded products for pharmacies, hospitals, practitioners and healthfood stores through key distributor channels to over 70 countries across six continents.

Darren Lister, Natural Wellbeing’s business development director, said: “We are exhibiting at Vitafoods Asia this year as Asia is our primary focus for sustainable long-term business growth.

“The food supplements market in Hong Kong accounts for over US$2bn and, coupled with strong GDP growth, it is an exciting market for growth of quality food supplements.”

Natural Wellbeing is actively looking for a leading distributors and retail partner to work with it for long-term partnerships.

The company’s portfolio of products includes its Patrick Holford range, vegetarian Vertese brand and VitPlus+ lifestyle range.

Natural Wellbeing’s sister company, BioCare, leads the market with a range of over 250 premium supplement formulations targeted at a professional level.

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