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Thailand

Bowman enters Apac food coatings business through Thai joint-venture

By RJ Whitehead , 05-Jun-2014

Bowman specialises in food coatings
Bowman specialises in food coatings

UK-based food coatings specialist Bowman Ingredients has launched a new offshoot in Thailand with a joint-venture with an family-owned food coatings firm based near Bangkok. 

The new company will supply breadcrumbs, batter mixes and dry mix marinades for the growing value-added food market across Southeast Asia, including Thailand, Indonesia, Malaysia, the Philippines and Singapore.

Bowman works in partnership with food processors around the globe to develop products for retailers and quick service restaurant chains. The company produces a full range of coating systems for frozen and chilled food, including poultry, fish, potato and vegetable products.

Global designs

The launch of Bowman Ingredients Thailand forms part of the company¹s ongoing global expansion plan. As well as increasing support for customers worldwide, Bowman says the new venture will enable it to strengthen its position in developing markets.

Said Richard Easey, the company’s sales director: “The value-added food market across Southeast Asia has recently seen growth of over 10% year on year, with further expansion predicted.

We are delighted to have partnered with an established food coatings company in Thailand. The firm has built a successful business based on exemplary customer service and product quality.”

Asia potential

Bowman Ingredients Thailand has two manufacturing facilities based at the Kabinburi Industrial Zone to the East of Bangkok. The factories feature a crumb plant with a capacity of 7,500 tonnes per year, and a blending plant with a capacity in excess of 25,000 tonnes per year.

Bowman’s unnamed new partner already services a customer base across five countries. A number of new positions are planned within the next year, including roles in finance, sales and new product development.

Bowman was established in 1992, and has since grown to become one of the UK¹s leading food coatings companies, with its food scientists developing new coatings technology.

In addition to its UK headquarters in Hertfordshire and a second processing plant in East Yorkshire, the company has technical and manufacturing bases in South Africa and Australia.